In which industry is Bundeling active?
Bundling is a platform for closed communities. It can be used both as an app and in a web version. Bundling can be used for the communication of football clubs, but also for companies or business clubs. A company communicates with its employees via the app, while the football club communicates with partners, sponsors or members. The most popular function is the group chat. This can be the different departments of a company staying in touch with each other or the members of a club talking about match day.
How do you compete as a community app with market leader Whatsapp?
In Germany, as well as in the rest of Europe, Whatsapp is not favoured by companies or associations due to data protection issues. When using Bundling, the data remains with the individual company or association. Our servers are located in the Netherlands and we apply the European data protection regulations.
There is a lot of competition in the app market. What makes Bundling innovative?
We adapt our offer to the needs of our different customers. We value customer interaction and do everything we can to help them get the most out of the app. We have a labelling system that allows messages to be sent specifically to financial accounts or to the sales team. Partners can also be given a more precise approach to communication. For example, it is possible to select which messages are sent exclusively to the main sponsors. Individuals can also receive customised offers via the Bundling app.
What are the consequences of the Corona Crisis for Bundling?
For us, the Corona crisis is both a curse and a blessing. On the one hand, the need for digital communication has increased significantly; on the other hand, many companies and associations are reluctant to invest. But basically, it has become easier to talk to potential customers because of the higher need for digital communication.
Bundeling has its headquarters in Venray. What does the proximity of the German-Dutch border mean for Bundeling?
We see the proximity of the border as an opportunity. Bundling operates internationally; our markets are in the Netherlands, Germany, Austria, Switzerland, Belgium, Great Britain and North America. In the Netherlands, we already work together with 80% of the professional football clubs; from VVV Venlo to Ajax Amsterdam. We are growing very fast in the Netherlands and Germany. I myself am responsible for the market in Germany, Austria and Switzerland. Our first step in these countries is to focus on professional football. We get very good references there, which also makes us interesting for companies.
Are there cultural differences on both sides of the border?
The Dutch are generally more direct. You are quickly addressed by your first name. We try to bring this Dutch mentality to the German market. It works particularly well in the sports sector, because athletes address each other by their first names in Germany too.
What kind of employees is Bundeling looking for?
Bundeling is looking for colleagues with at least a university of applied sciences degree. We regularly have trainees from Fontys, because we know they have a good hands-on mentality. In principle, you need a management background in our company, so that you can handle sales topics well. Our contacts are in upper management or on the board and our employees must be able to communicate with them adequately.
You are from Rheinberg near Duisburg. Why did you decide to study at Fontys in Venlo?
I have always heard good things about Fontys in Venlo from friends who studied there. That is why I decided to study International Business and Management there. I first commuted and then lived in Kaldenkirchen. That way I also got to know the nice student life in Venlo.
Did you consciously decide to stay in this region after your graduation?
Yes, I consciously chose this region. I love it here; I have friends and family around and I’m also tied to my handball club here. It is great that you can be at the seaside within two hours. Also, the Dutch mentality appeals to me a lot, which is why I consciously chose Bundeling as my employer. I had already done my bachelor’s placement in the Netherlands, at Nike in the European head office. After that I worked in Germany in the consultancy department, which I didn’t like very much. There, it was mainly about outsourcing, and I want to bring people into contact with each other. That is why I was immediately enthusiastic about the Bundeling app!